Internet marketing, or web marketing, is a vital part of any online presence. The World Wide Web is a massive network having well over a half billion websites worldwide. Due to its size, websites need to utilize available and effective web marketing techniques that drive people to them. Without web marketing, you would have very few visitors to your site and any expenses to maintain your site would far outweigh any income.
There are basically three main web marketing strategies that effectively drive potential customers to your website… search engine optimization, social media marketing, and paid advertising like sponsored listings.
Commonly referred to as SEO, Search Engine Optimization is a web marketing strategy that utilizes common key words and phrases as well as other criteria to boost a website’s search engine placement results. Most people who seek information through search engines such as Google, Yahoo, Bing, etc. only browse the first two or three pages of results for options and a good percentage rarely go past the first page of results. Therefore, it is vital for a website to show up at least in the top three pages of results and preferably on the first page for optimal success.
A website is given higher ranking on search engines depending on various criteria found within website pages by search engine ‘crawlers’. There are diverse methods for optimizing your website for higher ranking results and techniques must be implemented which are in line with ever-changing search engine policies. Because it is so difficult to stay atop SEO policy changes and correctly optimize websites to their fullest potential, investing in a skilled web marketing company like Webpublishing.com is ideal.
The rapid rise in popularity of social media sites such as Google Plus, Facebook, Twitter, LinkedIn, Tumblr and others has produced a very lucrative source of marketing potential. Social media marketing is the process of utilizing these sites that are teaming with potential customers to draw a portion of them to your website.
As with SEO marketing, there are certain rules and strategies that must be followed and applied in order to achieve maximum benefit from social media marketing. Our Webpublishing.com team knows exactly what social media marketing tactics need to be applied in order to direct traffic from these sites to your online business.
Sponsored listings, also known as sponsored links or pay-per-click (PPC), are advertising links that direct traffic from your website to other businesses or from their sites to your online business. Sponsored listings can be in the form of links or banners and they are obtained through either bids (search engines) or fixed prices (content sites).
Due to the past abuse of fraudulent sponsored links, the search engines have heavily regulated their use. If not used properly, sponsored listings can render steep penalties. It is, therefore, a good idea to have sponsored links placed by professionals such as make up our team at Webpublishing.com.